In this issue:

NBC Adopts Prevention Themes in Popular Teen Line Up

Phase III of Media Campaign Takes Off

Numbers Show Success and Potential for Drug Control

The Campaign in the Community: The Wisconsin National Guard

Fleishman-Hillard Heads Program and Outreach Initiatives

Ogilvy & Mather Leads Advertising Component

Advertising Council Awarded Contract

ABC and AOL Partner With ONDCP; Online Areas Launched for Parents, Youth, Prevention

Online Banner Ads Reach Target Audiences

Media Campaign Reaches Multi-Cultural Populations

Pro Bono Advertising Match Aids Local Organizations

"Parenting is Prevention" Teleconferencing Initiative: 1999 Calendar

Campaign Ads Now Available on Web Site

The campaign Web site, which provides resources for campaign partners, community groups, and interested individuals, now features a new area.

The Ad Gallery allows visitors to view examples of television, radio, and print ads online. Print and radio ads are also available in Spanish. The Web site also includes "In The News," which features campaign press releases, speeches and remarks, America Online chat transcripts, and news updates; Online Resources, which presents information on campaign partners and community action by state, and provides helpful facts and technical information; and links to the following Web sites:

• "ProjectkNOw"
• The Partnership for a Drug-Free America (PDFA)
• The Community Anti-Drug Coalition of America (CADCA)
• The National Institute on Drug Abuse
• The Center for Substance Abuse Prevention at the Substance Abuse and Mental Health Services Administration
• The National Clearinghouse for Alcohol and Drug Information.

The Web site can be accessed at <www.whitehousedrugpolicy.gov> by clicking on the "media campaign" button. Online campaign access is just a click away.