In this issue:

NBC Adopts Prevention Themes in Popular Teen Line Up

Phase III of Media Campaign Takes Off

Numbers Show Success and Potential for Drug Control

The Campaign in the Community: The Wisconsin National Guard

Fleishman-Hillard Heads Program and Outreach Initiatives

Ogilvy & Mather Leads Advertising Component

ABC and AOL Partner With ONDCP; Online Areas Launched for Parents, Youth, Prevention

Online Banner Ads Reach Target Audiences

Campaign Ads Now Available on Web Site

Media Campaign Reaches Multi-Cultural Populations

Pro Bono Advertising Match Aids Local Organizations

"Parenting is Prevention" Teleconferencing Initiative: 1999 Calendar

Advertising Council
Awarded Contract

The Advertising Council, a private, non-profit organization which has been the United States' leading producer of public service communications programs since 1942, has been awarded a five-year contract to work with ONDCP.

In efforts complementing those already underway through the campaign, the Ad Council will design a campaign of public service announcements aimed at involving Americans in anti-drug coalitions and community organizations.

The Ad Council also will serve as a national clearinghouse for public service announcement (PSA) submissions in the pro bono matching portion of the campaign. As part of the campaign, media partners are required to match paid advertising with pro bono "matches," which then are made available to other non-profits, coalitions, or government agencies which meet the campaign's communication objectives. The Ad Council will serve as the primary point of contact for all inquiries regarding participation in the national "match" component.

For decades, the Ad Council has been producing high-quality PSAs for high-profile campaigns and brings tremendous expertise to the media campaign as it moves into this new phase.