A retooled Above the Influence campaign – with a broader focus on those substances most often abused by teens, including prescription drugs, marijuana and alcohol – is being launched in June 2010. The Above the Influence campaign also now balances broad prevention messaging at the national level with targeted efforts at the local community level. This new approach allows the campaign to continue to reach all teens across the country with a highly visible national presence while encouraging youth participation with the campaign at the community level. The Above the Influence brand remains one of the most widely recognized youth brands in the country and continues to move anti-drug beliefs in a favorable direction.
See more on the new approach and the most recent indicators of the campaign's ability to lower teen drug use. more >
